Overview: This project was to optimize an existing webpage (just one page) by increasing its effectiveness and efficiency through A/B testing. I tackled the front page of the Centre of Social Innovation (CSI)'s website and was able to increase its effectiveness by 35%, and efficiency by 42% in one round! This project allowed me to …
Good Food Website Re-Design
Overview: Earth+City is a local food producer in Toronto of plant-based, gluten-free food products mostly sourced from local suppliers and growers. What makes them unique is their commitment to activism and social and environmental initiatives that drive their work and business. The objective of this team project was to re-design their …