Facebook Groups as a way for connecting, engaging, and learning as an entrepreneur is awesome – that’s where I have been going to connect with colleagues and potential clients. It can be such a valuable resource for getting advice, sharing tips, having support, and making sales eventually, so it’s definitely a tool to use for business but it can be easy to allow it to get out of hand and spend hours on them instead of creating and doing work that directly brings in money for your biz.
Here are some easy-to-implement tips on how to beat the overwhelm of Facebook Groups!
Quality Over Quantity
Wise, old saying, and very much relevant for this. Sure, being a member of 473 groups means you have access to how ever many members are collectively in those groups – but it’s about the quality of your connections and engagements, and you can’t develop your connections, get your name known, or effectively contribute and be active in all of these groups. Also, it’s overwhelming to stay up-to-date of all of them, at any given time.
Targeted Groups with Purpose
Sure, in the beginning join a bunch of groups within your industry/field as well as those where your target clients are in. Feel them out for a week or so to get an idea of how active the group is, the “vibe”, and if you’re ultimately getting any value from it (whether informational for upping your knowledge/skills), or if it gives you an opportunity to connect with potential clients and share your genius and what you can bring.
Weed Your Groups Regularly
Acting on the mentality from the first point, is making it a point to regularly delete groups that aren’t working. Focus on being present, active, and engaged with 5 core groups (give or take). The point is to not spread yourself so thin and use your time efficiently and effectively. Find a new core group? Delete one.
Stop Notifications Madness!
Turn off all notifications to your groups. Also, unfollow all groups in your main Facebook news feed. You need to set your FOMO aside and not feel that you need to be constantly refreshing each group. You’ll be fine. Third, “Turn off notifications” for specific posts you’ve replied to – this is dependent on what the context is – but for most, you don’t need to follow the conversation after every conversation you’ve chimed in to.
Set Designated Times/Length of Time to Go into your Group
Following the above steps then, this is when you take control back! Set a specific length of time for you to dedicate to Facebook Groups – maybe 20 mins in the morning? 10 mins at the start and end of day? This is up to you – but try to stick to it!
Change Your Mindset: You Are Where You Are!
While Facebook Groups can be supportive and inspiring places, it can also cause serious cases of FOMO and the comparison game. Everyone and neighbour seems to be making a one-digit-more-than-you-figure income (is everyone a multimillionaire?!), living impressive lifestyles and knows how to do everything themselves – and it just leaves you feeling like you don’t have your shit together and you’re chronically five steps behind. This is part of the filtering process – how does the group make you feel? Step back and reflect on that. Don’t feel good? Change it. Honour where you are, in your own journey. Know that everyone started there. Don’t play the comparison game.
I’ve found so much value from Facebook Groups – that’s how I started learning about online business, entrepreneurship, virtual assistance, and it’s become a big part of my business (I think most of my clients have found me through Facebook in one way or another). Having access to communities of like-minded people is important – online entrepreneurship can be often lonely and there’s no reason why it needs to stay that way.